Goodyear marks 40 years of all-season tyres with innovation campaign
Next year it will be four decades since Goodyear introduced the first all-season tyre, the Tiempo, and to celebrate the anniversary – and raise awareness of its investments in innovation for this product segment – the tyre maker has partnered with artist and inventor Dominic Wilcox to reinvent typically one season items and make them fit-for-purpose all year round.
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- Written by Maksim
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- 09.12.2016
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