Nokian Tyres has become a shareholder in diagnostics equipment firm Sigmavision, launching its own digital tyre checking service, branded SnapSkan.
SnapSkan will use TreadReader Drive Over ramps to provide a service that SigmaVision says will help to advance its “Beyond the Workshop” strategy. Dr Andrew Pryce, Sigmavision’s managing director, commented “The opportunity to progress our ‘Beyond the Workshop’ strategy with Nokian Tyres plc is a significant step and we are also delighted to welcome Nokian Tyres as a shareholder in our business.”
Building on its handheld TreadReader 3D tyre measurement systems, Sigmavision is now offering Drive Over ramps for applications beyond the workshop. The company says this addresses the large number of badly worn and illegal tyres on the road caused by poor attitudes towards tyre safety and lack of awareness by motorists as to the condition of their tyres.
The aim of the company’s ‘Beyond the Workshop’ strategy is to present a tyre check result to the motorist in an easy to understand way, using its patented 3D tyre scan technology, thereby generating significant business opportunities for replacement tyres and tyre related services such as wheel alignments.
The Sigmavision strategy involves deploying Drive Over ramps in public locations, such as car parks, supermarkets and petrol stations, so the public can interact frequently with Sigmavision’s equipment and receive free tyre checks. Participating tyre retailers can then provide incentives to motorists via promotional campaigns and discount vouchers, in order to capture the sales opportunity.
Nokian’s retail arm is the tyre and car service chain Vianor, which has more than 1,400 tyre outlets in 26 countries. Vianor has also developed a digital retailing strategy, using a web portal to communicate the results of the tyre scans to prospective clients, who are in need of replacement tyres or vehicle servicing.
“The number of badly worn and illegal tyres in all markets is at an alarmingly high level and every year in the UK directly contributes to approximately 200 people killed or seriously injured on our roads,” Price added. “By raising the awareness of motorists as to the condition of their tyres with regular, free tyre checks, we now have a real opportunity to make a positive impact on these road safety statistics. We are looking forward to further rollouts with more tyre retailers in the coming months.”