Pirelli showcases truck tyre offerings

While the long-term direction of Pirelli’s truck tyre business looks set to seem the firm combined with the commercial vehicle operations of ChemChina-owned Aeolus, Pirelli’s high profile return to April’s CV Show for the first time in a decade is unlikely to have been coincidental (see Company New section for the latest details on the ChemChina-Pirelli acquisition).
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Pirelli’s ‘Cyber Tyre’ designed to ‘read the road’

The latest innovation to emerge from Pirelli’s Milan headquarters is the “Cyber Tyre” and with it Pirelli believes it is pioneering a new generation of tyre technology. The Cyber Tyre features embedded sensors and is designed to provide vital information about vehicle performance and road conditions. The idea is that this data is then conveyed to the driver as well as to the car’s electronics, helping improve safety and efficiency.
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