Yokohama Tire Corp. senior director of marketing Fred Koplin participated in a panel of marketing executives and spoke about the tiremaker’s marketing efforts towards women at the 11th annual Marketing to Women Conference in Chicago on April 21.
This spring, Nokian Tyres is rolling out an all-season tyre for SUVs and light trucks. Called the Rotiiva HT, the new range will be offered in 22 sizes for 16 to 22-inch rim diameters, and Nokian says that while the tyre is especially designed for demanding use on heavy SUV-type 4WD vehicles and pickups, the Rotiiva HT portfolio will also include light truck sizes designed for hard use.
Contract tyre producer and manufacturer of the Rotalla brand, Enjoy Tyre, is bringing extending the Routeway tyre range it offers in the UK and Europe beyond the TBR range already available here.
Tires & Rubber Expo is the world's most important Tire Manufacturing Technology Exhibition and Conference. It offers the visitor a technology showcase covering materials and equipment through the complete spectrum of the tire manufacturing process.
The new Conti Hybrid tire range sets new standards in regional distribution traffic. This brand new tire design has been specially developed to be suitable for use on both regional roads and motorways and is German premium-tire manufacturer Continental's response to the increasing volume of distribution transport.
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