Yokohama Tire Corp. senior director of marketing Fred Koplin participated in a panel of marketing executives and spoke about the tiremaker’s marketing efforts towards women at the 11th annual Marketing to Women Conference in Chicago on April 21.
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  • 23.04.2015
This spring, Nokian Tyres is rolling out an all-season tyre for SUVs and light trucks. Called the Rotiiva HT, the new range will be offered in 22 sizes for 16 to 22-inch rim diameters, and Nokian says that while the tyre is especially designed for demanding use on heavy SUV-type 4WD vehicles and pickups, the Rotiiva HT portfolio will also include light truck sizes designed for hard use.
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  • 23.04.2015

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