Upgrade for Pirelli Performance Centres

Pirelli Performance Centres are a carefully selected network of audited tyre dealers that offer the highest possible standards of service to drivers of prestige cars, looking for the most exclusive dealer experience available.

To become a Pirelli Performance Centre, each dealership has to meet a set of very demanding criteria, ensuring that only the best achieve PPC status.

Now this most exclusive of tyre clubs has stepped up a gear, offering customers an even higher level of service. State-of-the-art LED Pirelli reception upgrades have been fitted to the waiting areas of selected Pirelli Performance Centres in a scheme that will be rolled out across more of Pirelli’s most prestigious dealers in future.

Creating a Premium experience for the customer while they wait in a depot is the latest support tool that Pirelli is offering its network of key audited dealers. Exclusive promotions, continued staff training and visits to Pirelli facilities are all key features of this exclusive club and help to maintain an unrivalled level of expertise at each Pirelli Performance Centre when it comes to recommending, fitting and balancing high performance tyres.

The reception refurbishments showcase the relationship that Pirelli has with the best tyre depots in the UK and reflect its association with premium car manufacturers, Formula One and other motorsport activities, both on two and four wheels.

The new screens also act as a unique communication tool, allowing BBC 24-hour news and other news from Pirelli to be played in visual and text format through built-in televisions. In conjunction to the TV news and entertainment, the depot manager can schedule their own notices to be played on screen. Pirelli corporate and promotional material, designed to educate the consumer on the importance of Premium tyres over budget equivalents, can also be shown on the displays.

In keeping with the Premium image of Pirelli Performance Centres, these reception upgrades are designed to showcase the values that characterise Pirelli: technology, precision and style. One of the first renovated areas was unveiled at Bush Tyres in Grimsby, Lincolnshire – adding a brand-new dimension to the waiting experience and giving customers a first-class environment to match the tyre service their cars are receiving.

Pirelli UK managing director Dominic Sandivasci said: “Pirelli Performance Centres represent the pinnacle of our premium services, so we’re delighted to be able to add an extra element that showcases our technology and the many facets of our business worldwide. The reception areas now on display at these exclusive Pirelli Performance Centres, such as at Bush Tyres in Grimsby, are similar to those that we have at our own Pirelli headquarters in the UK, which help keep us up to date with all our exploits worldwide.

Ben Bush, director at BA Bush, said: “Our upgraded reception area in Grimsby is certainly more attractive and helps to give our depot that Premium feel. Having the capabilities to inform and educate the consumer about the importance of correct tyre choice is a massive plus point for us.”