European launch for ‘Z’ tyre range
A few months ago the company behind the Infinity, Westlake and Linglong brands in our region unveiled its new corporate identity and name, Zenises. It also previewed an upcoming tyre brand, known simply as ‘Z’.
The new brand was officially launched yesterday, and Zenises says it “stands apart from the crowded tyre market by delivering an unbeatable combination of performance, visual appeal and value for money.”
With Z, Zenises says the focus is upon the European high performance market, and the aim is to introduce a tyre whose capabilities rank amongst the best in terms of value and also in terms of construction quality and road handling. “Z benefits from years of experience and technical know-how in developing market-leading premium economy brands, expertly crafted with state-of-the-art design and building techniques, to deliver the best possible driving experience for European customers,” stated Zenises upon the brand’s launch.
The first phase of the Z brand’s release sees more than 40 dimensions coming to market, with V, W and Y speed-rated, 65/60/55 through to 35 series tyres available. Zenises says the range has achieved a ‘B’ European label rating for wet grip and either a ‘B’ or ‘C’ rating, depending on dimension, for fuel economy. A further ten dimensions for SUV vehicles will also be released, with sizes ranging from 225/65HR17 up to the 295/35YR21. Again, all tyres will display a ‘B’ rating for wet grip.
Speaking on behalf of Zenises, the company behind Z tyres in Europe, Jorge Crespo stated: “With Z, our ambition is to offer the very best combination in price, performance and fuel efficiency for the discerning driver. With Z, we start at the very top in terms of tyre technical achievement offering 35 series UHP tyres and 21-inch SUV products as examples. And with Z we aim to offer a real alternative for the tyre trade as we quickly address the latest trends in vehicle and tyre fitments.”
Related items
-
Swedish retreader adds Marangoni technology
Italy—Swedish retreader Dacknor A.B. has partnered with Marangoni Retreading Systems to upgrade its offerings, according to a release issued by Roverto-based... Read more -
Disreputable traders, illegal tyres – association shares part-worn experiences
Although the National Tyre Distributors’ Association would like to see them banned and TyreSafe implores motorists not to buy these products, around 4.5 million part-worn tyres are sold in the UK each year. The Local Government Association (LGA) has now also highlighted some of its members’ experiences with the sellers of used tyres, and cautions motorists to exercise caution when... Read more -
Sri Lanka’s largest fully integrated tire plant to be built with Rs11.25bn
Rigid Tyre Corporation (Pvt.) Ltd. Equipped with the latest technology, this new plant is destined to roll in a new page in the industrial sector of Sri Lanka. It comes with the healthy integration of political acumen, local entrepreneurship and proven European technology in the form of a world reputation – Marangoni of... Read more -
ATG’s Constellation truck tyre brand not coming to Europe, for now
Shortly after its acquisition by Yogesh Mahansaria and private equity company Warburg Pincus in 2007, the Alliance Tire Group (ATG) exited the car and truck tyre market and began building up a strong reputation as an off-road tyre... Read more -
Michelin Unveils New UHP Tire at NAIAS
Michelin introduced its newest ultra-high-performance tire – the MICHELIN Pilot® Sport 4 S – today at the North American International Auto Show. The product succeeds the MICHELIN® Pilot® Super Sport, which is widely recognized as the industry-leading ultra-high-performance tire for original equipment and replacement... Read more
social