Advance Auto Parts Rebrands eServices Unit As MOTOSHOP Technology Tools

Advance Auto Parts Rebrands eServices Unit As MOTOSHOP Technology Tools

Advance Auto Parts has rebranded the company’s eServices product portfolio. Effective immediately, Advance eServices will be known as MOTOSHOP Technology Tools.

According to Advance, the brand change was made to highlight the company's commitment to providing an innovative and shop-friendly customer experience through continued investment in product development, new technologies and customer service.

“Providing reliable and easy-to-use services is a major focus of how Advance seeks to partner above and beyond with our customers,” said Walter Scott, vice president of eCommerce and eServices for Advance Auto Parts. “The services available from MOTOSHOP Technology Tools will help a shop serve their customers better and manage their shop more efficiently, whether that’s through access to more comprehensive diagnostic information, the latest in interactive training platforms or a guaranteed shop marketing program. We want to help shops grow their business.”
MOTOSHOP Technology Tools includes MotoLOGIC Repair & Diagnostics, MotoREV Shop Marketing, MotoSKILL Shop Tech Training and the soon-to-launch MotoSHOP Shop Management System. With flexible product offerings, automotive shops can choose from all of the above services, or just those that meet their unique needs.
“Providing useful and highly effective services to our customers is a differentiating factor for Advance and a way we feel we can win right now in contrast to our competitors in the commercial space,” said John Hanighen, vice president, commercial marketing. “The MOTOSHOP brand expands our service offering beyond Advance’s store footprint into new domestic and international markets.”
According to Advance, MotoLOGIC helps technicians complete jobs correctly the first time and turn bays faster by providing fast access to the highest quality repair and diagnostics information. MotoLOGIC is Web-based and uses OE content for all major manufacturers, with coverage for 93 percent of the vehicles on the road today, providing color wiring diagrams when available. The search engine delivers instant results based on virtually any criteria (sights, sounds, smells, codes, etc.) or make/model search terms.
Also being re-branded is the company's DriverSide program, now called MotoREV. MotoREV aims to improve a shop’s brand awareness and help shops attract, retain and connect with more customers. MotoREV develops professional websites for shops and offers customer retention and reputation management services. The program automates personalized, shop-branded communications to customers based on vehicle information and drives positive online reviews for the shop. “The 5x Guarantee” promises a $5 return for every $1 spent on the shop marketing program, or a shop’s next month with MotoREV is free.
MotoSKILL gives shop owners and employees access to the latest training they need to stay current with automotive industry developments. The platform is Web-based, allowing customers on-demand access to training videos at any time, from any location. All content is provided through an industry-exclusive partnership with AVI OnDemand, a market leader for automotive repair training.
Coming soon will be MotoSHOP Shop Management System, designed to simplify the full shop experience by saving time with everyday shop operations such as invoicing and quoting. Benefits of MotoSHOP include an easy-to-use interface, touchscreen capabilities and the only truly integrated, real-time parts buying experience, according to the company.
For more information on the tools available from MOTOSHOP Technology Tools, visit




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