Zeetex launches online tyre safety campaign

Dubai based tyre brand, Zeetex has launched an online tyre safety campaign. Targeting both B2B and B2C segments, the new campaign addresses key concepts and tips, such as tyre inflation, with both textual and graphical content. Customers and end-users can follow the campaign on social media via the hashtags, #ZEETEX, #FuelForTires, and #SpendAnExtraMinute.
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Go Goodyear – a new app for tyre industry professionals

Goodyear claims an industry first with the launch of a new app that focuses on educating the people who buy, sell or fit Goodyear tyres. Named ‘Go Goodyear’, the free app is aimed at smartphone and tablet users and offers a range of features, including fast access to fitment guides, tyre education, interesting videos and product information. In addition, Goodyear intends to keep users engaged through competitions and quirky items such as a ‘Chamber of Horrors’, and articles on futuristic mobility.
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Michelin expands regional commercial tyre accidental damage guarantee

Michelin has extended its accidental damage guarantee for regional tyres across the UK and Republic of Ireland (ROI) to a wider range of fitments. The company’s X Multi Guarantee now covers 37 tyre sizes, including Michelin’s most popular products on the replacement and original equipment markets. This marks an increase of 34 fitments from the previous scheme – and includes all X Multi and X MultiWay regional tyres, in all available sizes.
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