Dubai based tyre brand, Zeetex has launched an online tyre safety campaign. Targeting both B2B and B2C segments, the new campaign addresses key concepts and tips, such as tyre inflation, with both textual and graphical content. Customers and end-users can follow the campaign on social media via the hashtags, #ZEETEX, #FuelForTires, and #SpendAnExtraMinute.
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  • 22.06.2016
Goodyear claims an industry first with the launch of a new app that focuses on educating the people who buy, sell or fit Goodyear tyres. Named ‘Go Goodyear’, the free app is aimed at smartphone and tablet users and offers a range of features, including fast access to fitment guides, tyre education, interesting videos and product information. In addition, Goodyear intends to keep users engaged through competitions and quirky items such as a ‘Chamber of Horrors’, and articles on futuristic mobility.
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  • 09.06.2016
Carbon Revolution’s range of one-piece carbon fibre wheels, the CR-9, has been launched onto the European aftermarket. The manufacturer anticipates that its luxury product line, which is lightweight, attractively designed with premium build quality, will entice ultra-high performance vehicle owners at the top end of the market. The wheel’s marketplace positioning is obvious from the CR-9’s pricepoint; prices start around £15,000 for a full set.
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  • 08.06.2016
Michelin has extended its accidental damage guarantee for regional tyres across the UK and Republic of Ireland (ROI) to a wider range of fitments. The company’s X Multi Guarantee now covers 37 tyre sizes, including Michelin’s most popular products on the replacement and original equipment markets. This marks an increase of 34 fitments from the previous scheme – and includes all X Multi and X MultiWay regional tyres, in all available sizes.
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  • 07.06.2016
Goodyear has added its voice to the debate on the integrated efforts to reduce carbon dioxide (CO2) emissions in the transport industry. The tyre manufacturer points out the effect that recent truck tyre developments have had on significantly reducing CO2 emissions made by commercial vehicles. It also highlights the effectiveness of the EU tyre label in achieving CO2 reduction across the transport industry.
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  • 03.06.2016


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