Tyres & football: Goodyear becomes Bayern Munich platinum partner
Top-level football has become a sponsorship favourite for tyre makers, with Nexen’s partnership with Manchester City and Yokohama’s sponsorship of the Chelsea home shirt just two of the agreements announced in the second half of 2015, But the Goodyear name has been absent from such dealings for quite a while.
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- Written by Maksim
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- 30.11.2015
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