Automechanika Frankfurt 2014

Automechanika Frankfurt 2014

The World’s Leading Trade Fair for the Automotive Industry Frankfurt am Main, 16 to 20 September 2014


Decision makers from the industry, workshops and the trade will meet at the world’s biggest trade fair for the automotive sector from 16 to 20 September. Occupying around 305,000 square metres of exhibition space (gross), 4,631 exhibitors from 71 countries (2012: 4,597 from 74 countries)1 are set to present their products and services from the entire automobile value chain. “With a record 4,631 exhibitors, Automechanika continues to extend its lead as the world’s most successful international B2B trade-fair brand”, says Detlef Braun, Member of the Executive Board of Messe Frankfurt GmbH.

Automechanika Frankfurt 2014 reflects the enormous dynamism of the automotive aftermarket, a situation that economists say is likely to continue to the end of the year. “The growing variety of models and ever more complex technologies have led to a larger number of players in the market and an increasing number of spare parts”, says Detlef Braun. In this connection, he explains that, “The background to Automechanika Frankfurt is a worldwide turnover by German parts and accessories manufacturers (net) amounting to € 101 billion in 20132. Around 15 % of this is earned outside Germany. The trend for 2014 is also in the direction of growth between 3 and 4 percent. € 43 billion is generated by the downstream trade in automobile parts and accessories; another € 19 billion by automobile repairs.”

The 23rd edition of Automechanika Frankfurt will once again be the showcase for tomorrow’s aftersales ideas. The fair has been honouring innovative products with the Automechanika Innovation Awards since 1997. This year, the presentations will be made during the opening ceremony, which begins at 10.00 hrs on 16 September. 120 entries have been received for the 2014 Innovation Awards, 66 from Germany and 54 from abroad.

This year, the special award given for the best entry in the Automechanika Green Directory, the guide for visitors to especially sustainable and resource-friendly products at the fair, goes to Robert Bosch GmbH and will also be presented at the opening ceremony. Bosch applied for inclusion in the directory with its exchange-part production facility for electronic automobile components and received the highest score in the assessment carried out by the Fraunhofer Institute for Systems and Innovation Research ISI. In Hall 3.1, visitors have the chance to see the extent to which automobile electronics, e.g., driver-assistance systems, comfort or engine electronics, batteries, control and regulation systems, etc., are gaining in importance. There, the products and services of the relevant exhibitors are grouped together under the new name ‘Electronics & Systems’ (previously ‘Parts & Systems’).

Everything relating to alternative power trains in Hall 10

The latest developments in the electronics field can also be found under the motto ‘Mobility of the Future’ in Hall 10 where exhibitors from 12 countries are showing a broad spectrum of alternative power-trains, from hybrid and electric to LPG and natural gas. Besides charging infrastructure, charging management and plug and cable systems, the participants offer insights into the latest developments in the fields of motors, electronics, lightweight construction, storage technologies, battery management, energy supply, financing, basic and advanced training, repairs and service. Companies report on successful projects, many of which came about via good networking with universities, research institutes, other industrial partners, etc.

Over 1,000 exhibitors with ‘Truck Competence’

The search for products and solutions from the commercial-vehicle field has been made easier for specific groups of visitors thanks to a special guide. At the coming Automechanika, all appropriate exhibition stands will be marked with a new orange ‘Truck Competence’ logo, beneath the stand number. Service companies from the commercial-vehicle sector, haulage contractors and fleet operators can choose from over 1,000 exhibitors. With their products and solutions, ‘Truck Competence’ exhibitors have the answers to challenges arising in the commercial-vehicle sector. Additionally, demand is growing for specialised vehicles and more efficient and cleaners trucks, very much as in the car sector. Suppliers must also adapt to changing market conditions and offer components that contribute to greater energy efficiency.

The first ‘Workshop Days’ on the Friday and Saturday of the fair

Especially for visitors from the workshop sector, the first ‘Automechanika Workshop Days’ will be held together with top exhibitors, such as Hella, ZF, Continental, Phillips, Borg Warner, etc., and a special programme for automobile specialists on the Friday and Saturday of the fair. “The inclusion of the Workshop Days in the complementary programme of events is our reaction to the wish expressed by many exhibitors for an opportunity to enter into a dialogue with technical specialists from workshops”, explains Olaf Musshoff, Director Automechanika Frankfurt. “Technical familiarisation and examination of the products is expressly desired.” The Workshop Days are the result of a collaboration with the Independent After Market Association (Verband Verein Freier Ersatzteilemarkt e.V. – VREI) and numerous sponsors, the exhibitors.

Workshops for automobile specialists

As always, Automechanika Frankfurt has much to offer in the field of basic and advanced training. In the Galleria (Level 1), eleven free workshops are being held especially for collision-damage repairshops, automobile assessors, vocational-school teachers and instructors from industry-wide training institutes. The multi-faceted programme covers almost the complete collision-damage repair process chain and has come about thanks to the generosity of sponsors such as BMW, Carbon, Robert Bosch, Festool andBeissbarth. The training workshops are also being held in English for the first time and 563 registrations from over 34 countries had been received before the doors open (11 September 2014). Also in the Galleria (Level 0) is a special area for school students who will soon have to decide on their future careers. There, they can gather information about careers in the automobile sector and even gather practical experience on, e.g., by trying to beat out a dent in a car door or practicing how to use a spray gun.

About the Automechanika brand worldwide

With 14 events around the world, Automechanika is the leading trade-fair brand in the B2B fair and exhibition business. The origin of the brand and the strategic pioneer is Automechanika Frankfurt, which made its debut in 1971 and has since developed into the world’s leading trade fair for the automotive aftermarket. In 1997,Messe Frankfurt began holding Automechanika fairs in Asia and Russia. Today, the portfolio comprises events in Buenos Aires, Chicago, Dubai, Frankfurt, Istanbul, Johannesburg, Kiev, Kuala Lumpur, Madrid, Mexico City, Moscow, New Delhi, Shanghai and St. Petersburg. The première of Automechanika Chicago will be held at the McCormick Place convention and exhibition facility from 24 to 26 April 2015. The Automechanika brand is backed by representatives of Messe Frankfurt in over 150 countries. Every Automechanika fair is its own small world of mobility, as well as aninnovative driving force, trend barometer and inter-cultural meeting place for the international technology and design scenes.


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