Mitchell 1 enhances SocialCRM marketing solution

Mitchell 1 has added a new website development service to its SocialCRM shop marketing solution to provide automotive repair shops a cost-effective solution for designing, managing and maintaining a professional business website.

Having a business website creates a central point of contact for repair shops and takes advantage of the synergy of a comprehensive marketing program, the company notes. The Mitchell 1 SocialCRM support team will help build an expertly designed website that presents the shop’s brand consistently across all of their marketing touch points. The service also includes ensuring the website content is up-to-date and optimized for search engines so prospective consumers can find the shop quickly.

“Our SocialCRM marketing agents talk to shops every day about how important it is to present a consistent brand image so they can be more visible on the Internet,” says Brian Warfield, senior product manager for Mitchell 1 SocialCRM. “The new website service is a natural extension of the comprehensive approach we take to help our customers achieve their marketing goals. A business website is at the center of successful marketing efforts and is perhaps the most important tool shops have to bring in new and repeat business.”

Many shops used a third-party resource to create their website years ago but do not have ongoing access or a resource to make changes for them, says Mitchell 1. Not having the ability to update the business website can be a challenge. However, Warfield says, “when shops use the same service to manage their marketing program as well as their website, they can efficiently leverage and share marketing assets such as logos, coupons, customer review links, testimonials and appointment links, to create a more consistent brand image for the business and achieve maximum results.”   

Mitchell 1’s SocialCRM marketing service is dedicated to providing the best and most comprehensive way to reach an entire customer database with unique marketing messages. Repair shops can retain existing customers with automated service reminders, thank you notes and targeted e-mail promotions as well as attract new customers through authentic reviews and increased Internet visibility.