Alcoa Wheels recently unveiled a newly designed website at www.alcoawheels.com.
The renovation focuses on the customer experience through improved navigation, facilitated surface treatment and technical information search, the company said.
«We want to ensure our audiences feel they can rely on an effective communication tool that is informative and easy to navigate», - said Brian Thomas, marketing communications for Alcoa Wheels. «We redesigned our website with that focus in mind, and look forward to the positive experience it will bring».
The new site features scrolling headlines that direct the visitors to the Ultra One wheel, how Alcoa drives its customers’ bottom line, what the wheel maker can do for specific wheel tips and why customer love Dura-Bright wheels, Alcoa said. The website also features details on specific products and their benefits.