Dayco Products LLC announced it has received two President’s Awards for Catalog Excellence during the National Catalog Managers Association’s (NCMA) 2014 Knowledge Exchange Conference held in Chandler, Ariz.
Dayco received Gold in the Web Catalog category for its newly-updated website,www.DaycoProducts.com, and Silver in the Mobile App category for its industry-first, VIN Scanning parts look up smartphone app.
“We understand the use of catalogs is evolving almost daily and we are honored to once again receive the President’s Award for Catalog Excellence,” said Robert Christy, director of Marketing for Dayco Products.
Each year during the Knowledge Exchange conference, NCMA President’s Catalog Excellence Award winners are recognized for the best examples of printed and electronic cataloging in the auto care industry. Web and Mobile Applications are evaluated on criteria such as design, navigation, use of technology, innovation, interactivity and quality of content, according to NCMA.
Earlier this year, Dayco launched its newly-improved website, DaycoProducts.com, that includes many enhancements, such as parts lookup information on every page within the site, mobile optimization and multiple languages.
The website also includes a blog, published by Dayco’s marketing and engineering teams, that includes solutions to all industries Dayco works in, a refreshed ‘Where to Buy’ element which directs users to the nearest location to both buy Dayco parts and have Dayco parts installed on their vehicle, as well as Dayco’s state-of-the-art license plate parks look up.