Pennzoil, a Shell Lubricants brand, introduced Pennzoil Platinum and Pennzoil Ultra Platinum with PurePlus Technology, full synthetic motor oils formulated from natural gas.
PurePlus Technology is a process that converts pure natural gas into high quality, full synthetic base oil.
“Pennzoil is paving the way for our industry by offering modern and inventive synthetic motor oils made from natural gas,” explains Chris Hayek, global brand director, Shell Lubricants Passenger Car Motor Oil. “What we like about PurePlus Technology is that it starts with a base of pure, crystal clear base oil made from natural gas with fewer of the impurities found in crude oil, which is the traditional base for many other conventional and synthetic motor oils. Using this technology in our products helps Pennzoil provide motorists with one of the most advanced, premium motor oils on the market.”
Pennzoil Platinum full synthetic motor oils with PurePlus Technology are designed to provide engines complete protection, without compromise. Complete protection is defined as coverage on five key areas consumers deemed as most critical for motor oil performance: 1) engine cleanliness, 2) fuel economy, 3) conservation of horsepower, 4) wear protection, and 5) performance in extreme temperatures.
The benefits of piston cleanliness, fuel economy and wear protection are derived from the combination of Pennzoil additive chemistry with PurePlus Base Oil. PurePlus Base Oils are able to fully enhance the benefits of Pennzoil additive chemistry which allow the full formulations of Pennzoil Platinum and Pennzoil Ultra Platinum to deliver these consumer benefits.
PurePlus Technology is running under the hood of Pennzoil motorsports partners across NASCAR, IndyCar and the TUDOR United SportsCar Championship Series. Pennzoil motorsports sponsorships will maximize performance and engine reliability for the teams and help them push the limits in 2014, the company notes.
To help educate consumers on the new technology, a multi-faceted activation plan for the Pennzoil brand is being launched across a variety of platforms.
Brand ambassador Tim McGraw will continue with Pennzoil on this journey of imagination and innovation lending his talents in new ways, including an appearance in a short form vignette produced by ESPN for the NBA Eastern Conference Finals that helps reinforce the “reimagined” Pennzoil thematic.
Additionally, a revamped enthusiast outreach program extending to top car clubs across the country will provide in-depth used oil-analysis tests, and more thoroughly bring the benefits to life.