Magneti Marelli and Iveco have signed an agreement for the aftermarket distribution of two new product lines of spare parts for light commercial vehicles on the European market.
As of today, the two new spare parts lines, Value Line and All Makes, are available throughout Iveco’s authorized European network; the two lines represent an important step for Iveco to ensure a comprehensive original spare parts product offering.
Specifically, Value Line meets the needs of the owners of older vehicles, with a short residual life span. All Makes, on the other hand, gives dealers the possibility to offer spare parts to customers with multi-brand fleets, an additional potential fleet of over 5 million light commercial vehicles in Western Europe.
Magneti Marelli will be supplying the complete range of products of the two lines, ensuring the highest levels of quality and making available its established expertise in the aftermarket segment, which includes know-how services and technical training as well as commercial assistance.
The new product lines feature a selection of high-demand products, including alternators and starter motors, shock absorbers, batteries, spark plugs, auxiliary and distribution belts, cabin air filters, motor filters, brake pads, wiper blades and bulbs. All orders can be placed through the Iveco Parts channels, and the spare parts come with a 12-month guarantee.
Iveco ensures the best assistance possible and provides excellent products and services based on an extensive service network made up of over 3,000 authorized dealers and workshops in Europe.
To emphasize the importance of the two lines, a launch event dedicated to Iveco’s sales network was recently held at the Hilton Garden Inn Hotel in Somma Lombardo (Varese). During the course of the day, various speakers took the floor, including Dino Maggioni, President of CNH Industrial Parts & Services, and Pietro Berardi, CEO of Magneti Marelli After Market Parts and Services.