Nokian Tyres utilising “unique stud technology” on latest winter range

Nokian Tyres utilising “unique stud technology” on latest winter range

The next generation of Nokian Hakkapeliitta studded winter tyres will come to market in time for winter 2017-18. Nokian writes that these new flagship products, the Nokian Hakkapeliitta 9 car tyre and Nokian Hakkapeliitta 9 SUV ranges, feature new stud technology.

This new technology, shares Juha Pirhonen, Nokian Tyres’ vice-president of research and development, functions as follows: “Different studs in different parts of the tyre operate as active safety equipment and adapt to all winter weather.” Pirhonen adds that “this patented functional studding solution is unique within the tyre industry, and it offers the driver both excellent longitudinal grip and unparalleled lateral grip when cornering under winter conditions as well as stable, comfortable bare-road handling.”

“Nokian Hakkapeliitta is the leading winter tyre brand in the Nordic Countries and Russia. The new, high-quality Hakkapeliitta studded tyres utilise the latest technology in the field and will strongly support our clients’ sales during the coming winter seasons,” comments Andrei Pantioukhov, who was appointed Nokian Tyres’ interim president and chief executive officer on 1 January. “We are looking forward to providing consumers an opportunity to experience the finely tuned safety and handling characteristics of our novelty products.”

In addition to the Nokian Hakkapeliitta 9, the Finnish tyre maker is also introducing new Nordman studded winter tyres, the Nordman 7 and Nordman 7 SUV. Nokian Tyres comments that the “Nokian Nordman product family offers an alternative to the premium products in terms of the price to quality ratio, and supplements Nokian Tyres’ product range for different consumer groups.” Key markets for both product families are the Nordic countries, Russia and North America.

The new products will start shipping to retailers this spring, with a “comprehensive size range” available to consumers in autumn 2017. Nokian Tyres adds that more detailed product information will be released later this month.


   Related items

  • Swedish retreader adds Marangoni technology
    Italy—Swedish retreader Dacknor A.B. has partnered with Marangoni Retreading Systems to upgrade its offerings, according to a release issued by Roverto-based... Read more
  • Disreputable traders, illegal tyres – association shares part-worn experiences
    Although the National Tyre Distributors’ Association would like to see them banned and TyreSafe implores motorists not to buy these products, around 4.5 million part-worn tyres are sold in the UK each year. The Local Government Association (LGA) has now also highlighted some of its members’ experiences with the sellers of used tyres, and cautions motorists to exercise caution when... Read more
  • Sri Lanka’s largest fully integrated tire plant to be built with Rs11.25bn
    Rigid Tyre Corporation (Pvt.) Ltd. Equipped with the latest technology, this new plant is destined to roll in a new page in the industrial sector of Sri Lanka. It comes with the healthy integration of political acumen, local entrepreneurship and proven European technology in the form of a world reputation – Marangoni of... Read more
  • ATG’s Constellation truck tyre brand not coming to Europe, for now
    Shortly after its acquisition by Yogesh Mahansaria and private equity company Warburg Pincus in 2007, the Alliance Tire Group (ATG) exited the car and truck tyre market and began building up a strong reputation as an off-road tyre... Read more
  • Michelin Unveils New UHP Tire at NAIAS
    Michelin introduced its newest ultra-high-performance tire – the MICHELIN Pilot® Sport 4 S – today at the North American International Auto Show. The product succeeds the MICHELIN® Pilot® Super Sport, which is widely recognized as the industry-leading ultra-high-performance tire for original equipment and replacement... Read more
Login to post comments


Remember Me