‘Why Do I Need New Shocks and Struts?’ – New Monroe Countertop Simulator Tells The Story

‘Why Do I Need New Shocks and Struts?’ – New Monroe Countertop Simulator Tells The Story

Helping consumers understand the vital importance of replacing their vehicles’ worn shocks and struts can be a challenge in some situations, especially without the right support materials. Tenneco’s Monroe brand has helped solve this challenge through an innovative, hands-on countertop shock simulator that demonstrates how ride control units may affect driving safety.

The new Monroe “Feel the Difference” shock simulator invites consumers to cycle a miniature vehicle’s suspension through a variety of driving conditions.

The new Monroe “Feel the Difference” shock simulator invites consumers to cycle a miniature vehicle’s suspension through a variety of driving conditions. The consumer can see a side-by-side comparison of an axle equipped with a worn shock or strut and one featuring a properly functioning unit. The simulator – offered in a space-saving design ideally suited for a repair shop service desk – is available to all members of the 2017 Tenneco Expert Plus loyalty program.

“Thousands of shop professionals have faced the challenge – perhaps on even a daily basis – of explaining why a customer should invest in new ride control products. This invaluable new tool helps reinforce their service recommendation by allowing the consumer to experience the difference between old and new in a side-by-side simulation,” said John Perrin, executive director of marketing and engineering, North America Aftermarket, Tenneco.

The simulator’s worn shock fails to properly control suspension movement, permitting potentially dangerous tire hop, while the properly functioning shock helps maintain firm tire-to-road contact. The unit’s text and graphics explain that replacing worn shocks and struts can help improve vehicle control and handling, reduce premature tire wear and shorten stopping distance under certain driving conditions.

The simulator also highlights the new Monroe “Feel the Difference” Guarantee, which enables service professionals to promise customers that they will feel a positive difference in vehicle handling and ride quality when replacing worn shocks with qualifying premium Monroe products during a risk-free 90-day/1,000-mile (1,600-kilometer) trial period or receive a refund of their purchase, including labor and cost of alignment, if applicable.

“We are confident that by combining their technical knowledge with our new point-of-sale simulator and risk-free guarantee, shop professionals will be able to help more consumers understand why replacing worn shocks and struts with new Monroe products is a very smart decision,” Perrin said.

To learn more about the “Feel the Difference” shock simulator and other exclusive tools and benefits available through the 2017 Expert Plus program, please contact your Monroe supplier or Tenneco sales representative.

Additional information regarding Monroe ride control products and the terms and conditions of the Feel the Difference guarantee can be found at monroe.com.

     

   Related items


  • Roadlink International offers three-year warranty on AL-KO shock absorbers
    Roadlink International is now offering a three-year warranty on its wide range of AL-KO shock absorbers providing both trust and quality as it continues to support customers in all areas of... Read more
  • Free vehicle factsheet from MyCarCheck
    The latest MyCarCheck.com infographic uses Driver & Vehicle Standards Agency (DVSA) data to highlight the most common reasons for MOT failures, including blown bulbs, chips in the windscreen, and worn brakes, shock absorbers and... Read more
  • First Line provides Hydraulic Bush and Hybrid Link Bar solutions
    First Line continues to expand its range of Steering and Suspension components and now offers  over 8,000 references. New-to-range additions are also constantly being introduced which reflect developments made by the vehicle manufacturers when they change the design of a particular component, such as Hybrid Link Bars and Hydraulic... Read more
  • Reinforced MEYLE-HD control arms for Fiat models
    MEYLE is expanding its range of MEYLE-HD control arms – available now: a new reinforced MEYLE-HD control arm to fit the Fiat 500 and Fiat 500C as well as the Ford Ka II. Owing to the ball joint's increased ball pin diameter, independent workshops now have an efficient solution on hand to remedy a typical cause of damage for Fiat 500... Read more
  • Bosch Unveils Strut Tamer II Extreme
    Bosch Automotive Service Solutions has introduced the OTC Strut Tamer II Extreme to assist technicians when replacing struts. The tool is available with a stand to increase mobility in a... Read more
Comments
Login to post comments

MOD_LOGINREGISTER_LOGIN_TITLE

Remember Me