Driving through challenges

A unique platform Moe-STO has been launched by AGV marketing agency!

A result of 2.5 years of the aftermarket research How to keep the market share of premium aftermarket brands manufacturers the agency came up with one solution to several challenges, such as:

• economic downturn and decrease of purchasing power of end-customers
• lack of transparent guarantee system
• lack of professional points of sale and repair
• growing number of counterfeits
• increase in supply of low-priced Chinese brands
• increase in supply of unfamiliar manufacturers “Made in EU”

The idea of the project is to combine competence and resources of AGV marketing agency and key manufacturers of spare parts to launch and develop a joint platform of independent garages MOE-STO.com.

“We know that aftermarket has been facing a lot of challenges which cannot be affected alone. We believe that united efforts of car parts manufacturers and independent garages can lead to common goals: keeping the market share, proving high quality car service and making car owners life easier. So, this is mutually profitable for all the parties” , - says Mariya Kotvickaya, CEO, co-founder at AGV marketing agency.

Car parts manufacturers can apply for membership on platform Moe-STO.com till 30 October 2016, but only those who share the same global vision to improve the aftermarket with AGV team will be able to become a member for nearest four years.

“What are our nearest goals? We plan to involve 8 000 independent garages in Russia and Ukraine in 2017. It’s challenging, that’s why I started it.”