Dubai based tyre brand, Zeetex has launched an online tyre safety campaign. Targeting both B2B and B2C segments, the new campaign addresses key concepts and tips, such as tyre inflation, with both textual and graphical content. Customers and end-users can follow the campaign on social media via the hashtags, #ZEETEX, #FuelForTires, and #SpendAnExtraMinute.
The campaign encourages end-users to get the best out of their tyres by following various tyre care measures. It argues that little time and effort is needed to reap the manifold benefits of maintained tyres, such as increased mileage, fuel efficiency, vehicle safety and stability, and longevity.
Following a relatively strong showing in independent tests by Auto Bild and IDIADA, Zeetex stated that it would continue to strive to create awareness and help customers gain the maximum benefits out of Zeetex tyres. It calls the new campaign “a true gesture of being a responsible brand, yielding positive outcomes for the customers, environment, and the overall society.”