Giti brand to replace GT Radial commercial tyre range in Europe

Giti brand to replace GT Radial commercial tyre range in Europe

Giti has launched a new strategic initiative for its commercial tyre business at Reifen 2016, which will see the manufacturer replace its GT Radial branded truck and bus products in Europe by the end of 2017.

The manufacturer’s European representatives told Tyrepress that a mixture of new products - led by the Giti GDR655 regional drive axle and Giti GAM851 mixed-service steer and trailer tyres, both of which have been launched at Reifen - and relabeled existing products would make up the Giti CV tyre range, commencing immediately. The GT Assist network would be moved to Giti branding “at the appropriate time”, UK managing director Brian McDermott told Tyrepress.

Meanwhile Giti will continue to market new GT Radial passenger car tyres with the “A Product of Giti” badge on the sidewall, first seen on the UHP flagship GT Radial SportActive tyre, representatives told Tyrepress. There are currently “no plans to replace the GT Radial brand” in consumer focused products, they added.


   Related items

  • Swedish retreader adds Marangoni technology
    Italy—Swedish retreader Dacknor A.B. has partnered with Marangoni Retreading Systems to upgrade its offerings, according to a release issued by Roverto-based... Read more
  • Disreputable traders, illegal tyres – association shares part-worn experiences
    Although the National Tyre Distributors’ Association would like to see them banned and TyreSafe implores motorists not to buy these products, around 4.5 million part-worn tyres are sold in the UK each year. The Local Government Association (LGA) has now also highlighted some of its members’ experiences with the sellers of used tyres, and cautions motorists to exercise caution when... Read more
  • Sri Lanka’s largest fully integrated tire plant to be built with Rs11.25bn
    Rigid Tyre Corporation (Pvt.) Ltd. Equipped with the latest technology, this new plant is destined to roll in a new page in the industrial sector of Sri Lanka. It comes with the healthy integration of political acumen, local entrepreneurship and proven European technology in the form of a world reputation – Marangoni of... Read more
  • ATG’s Constellation truck tyre brand not coming to Europe, for now
    Shortly after its acquisition by Yogesh Mahansaria and private equity company Warburg Pincus in 2007, the Alliance Tire Group (ATG) exited the car and truck tyre market and began building up a strong reputation as an off-road tyre... Read more
  • Michelin Unveils New UHP Tire at NAIAS
    Michelin introduced its newest ultra-high-performance tire – the MICHELIN Pilot® Sport 4 S – today at the North American International Auto Show. The product succeeds the MICHELIN® Pilot® Super Sport, which is widely recognized as the industry-leading ultra-high-performance tire for original equipment and replacement... Read more
Login to post comments


Remember Me