Standard Motor Products (SMP) has selected TFI Envision Inc. to develop the package designs for both its Standard domestic and Intermotor import new mass air flow (MAF) sensors. The line features more than 140 SKUs of 100 percent new, not remanufactured, MAF sensors.
The design incorporates three languages, strong brand presence, clear imagery of the product and key product features and benefits. To differentiate the import from the domestic product, the design for the Intermotor package incorporates a world map graphic into the background.
Both package designs visually communicate a premium product, provide a strong branded shelf presence and clear differentiation between Standard and Intermotor, according to TFI.