Saluting its European heritage, Prospray, a premium, global refinish brand of Valspar Automotive, has introduced a new look to the labeling of all of its Prospray products, which the company describes as “clean, bold and distinctly European.”
According to Valspar, the redesigned packaging honors Prospray’s roots and communicates the brand of the future, and features the new Prospray logo, category color coding, instruction panels, GHS (the global standard for chemical identification) compliance information as well as Prospray’s signature “Colour Intelligence” icon, a visual graphic that aids in tinting mixed colors.
“When our customers look at the new packaging, they will feel a sense of pride and ownership because they significantly influenced the design,” said Director of Marketing Laura Yerkey. “We collaborated extensively with sales representatives, distribution and body shop customers regarding the packaging because we know how passionate they are about the products they use. Much of the label content, color-coding and the Colour Intelligence icon concept came from suggestions they made.”
The package redesign is part of a holistic rebranding effort that encompasses all Prospray marketing materials including YouTube, Facebook, websites, literature, trade shows and sales communications collateral.