At AAPEX, WIX® Filters, announced a category exclusive partnership with Microban®, a world leader in antimicrobial solutions.
WIX cabin air filters will feature lifetime Microban product protection, fighting odor-causing bacteria, mold and mildew in the first quarter of 2016.
The cabin air filter protection features continuous Microban’s Aegis® Technology. This works to inhibit the growth of microbes by utilizing a charge disruption mode of action. This broad spectrum antimicrobial has a very rapid mode of action allowing it to quickly reduce microbial loads on treated substrates. As a result, this technology works to keep the air inside vehicles cleaner and fresher.
“Microban has exceptional brand awareness across many different industries, so we are very excited to partner with them in the automotive market,” said Jennifer Gibson, Brand Manager for WIX Filters. “The combination of WIX’s storied legacy in the automotive aftermarket and Microban’s technological superiority make for a perfect partnership for both companies.”
At the beginning of next year, the lifetime Microban product protection will span all of WIX’s light-duty cabin air filters for automotive and light-truck applications.