Apollo Vredestein launches Dealer Partnership programme

Apollo Vredestein launches Dealer Partnership programme

Apollo Vredestein has launched a Dealer Partnership programme across Europe, with the intention of increasing the visibility of its brand.

Four new shops were opened simultaneously in Belgium, Hungary, Italy and the Netherlands, while others are planned for Austria, Germany, Spain and Switzerland in the coming months. Apollo said its eventual goal is to have 800 programme partners by 2020, throughout Europe.

“At the heart of our approach is a desire to move away from the usual franchise model to become genuine business partners with dealers who join the programme,” explains Mathias Heimann, president Apollo Vredestein BV.

The programme aims to create a “dynamic collaboration” between tyre manufacturer and dealer, and dealer and customer, Apollo stated. With this in mind, Apollo Vredestein has fitted new shops with high quality décor. The tyre manufacturer explains that the new scheme is built upon three principles: business consultancy, growth and a unique design. The consultancy aspect will target fulfilling the potential of a business area, and the sales organisation of the retailer. Growth is geared towards new tools to increase the sales volume like offering products from Apollo Vredestein Premium Styling Partners. And lastly, a unique design, offering a high-quality shopping experience for end-consumers.


   Related items

  • Swedish retreader adds Marangoni technology
    Italy—Swedish retreader Dacknor A.B. has partnered with Marangoni Retreading Systems to upgrade its offerings, according to a release issued by Roverto-based... Read more
  • Disreputable traders, illegal tyres – association shares part-worn experiences
    Although the National Tyre Distributors’ Association would like to see them banned and TyreSafe implores motorists not to buy these products, around 4.5 million part-worn tyres are sold in the UK each year. The Local Government Association (LGA) has now also highlighted some of its members’ experiences with the sellers of used tyres, and cautions motorists to exercise caution when... Read more
  • Sri Lanka’s largest fully integrated tire plant to be built with Rs11.25bn
    Rigid Tyre Corporation (Pvt.) Ltd. Equipped with the latest technology, this new plant is destined to roll in a new page in the industrial sector of Sri Lanka. It comes with the healthy integration of political acumen, local entrepreneurship and proven European technology in the form of a world reputation – Marangoni of... Read more
  • ATG’s Constellation truck tyre brand not coming to Europe, for now
    Shortly after its acquisition by Yogesh Mahansaria and private equity company Warburg Pincus in 2007, the Alliance Tire Group (ATG) exited the car and truck tyre market and began building up a strong reputation as an off-road tyre... Read more
  • Michelin Unveils New UHP Tire at NAIAS
    Michelin introduced its newest ultra-high-performance tire – the MICHELIN Pilot® Sport 4 S – today at the North American International Auto Show. The product succeeds the MICHELIN® Pilot® Super Sport, which is widely recognized as the industry-leading ultra-high-performance tire for original equipment and replacement... Read more
Login to post comments


Remember Me