Messe Frankfurt announces Automechanika in Saudi Arabia in 2016

Messe Frankfurt announces Automechanika in Saudi Arabia in 2016

Messe Frankfurt is expanding its Mobility & Infrastructure business field further and strengthening the international network of the Automechanika brand with the addition of an event in Saudi Arabia.

Automechanika Jeddah will be held from 26 to 28 January 2016 in the Jeddah Centre for Forums & Events. This means that the global profile of the leading international trade fair brand in the automotive sector is being increased to a total of fourteen B2B events in thirteen countries. Automechanika Jeddah will be organised by Messe Frankfurt Middle East GmbH, Dubai, a subsidiary of the Messe Frankfurt Group, together with Saudi Arabian organiser Al-Harithy Company for Exhibitions (ACE).

Detlef Braun, Member of the Executive Board of Messe Frankfurt GmbH: “From a geostrategic perspective, the Gulf states are one of the Messe Frankfurt Group’s key markets. Saudi Arabia’s high purchasing power and the projected growth in the automotive and supplier sectors offer substantial potential for an international trade fair like Automechanika. We are delighted to have the opportunity to join forces with ACE Exhibitions, which is the leading organiser in Saudi Arabia with over 500 successful events in the kingdom to its credit.”

According to government information, the Saudi Arabian automotive industry is a fast-growing sector of the economy. The Saudi Arabian Central Department Of Statistics & Information reported that more than one million passenger cars, commercial vehicles and trucks had been imported in 2013, valued at around US$21 billion in all. Demand for parts is also rising and is expected to grow by 7.7 percent to up to US$5.5 billion over the next five years. Ahmed Pauwels, CEO of Messe Frankfurt Middle East GmbH, Dubai: “With 7.1 million passenger cars on the roads of Saudi Arabia, the country is well on the way to becoming the production centre for the automotive industry in the Middle East.”

ACE Group Deputy Chairman Essam Mojalid adds: “Working together to organise Automechanika Jeddah allows us to contribute our extensive experience and knowledge as the leading trade fair organiser in Saudi Arabia. Together with Messe Frankfurt’s expertise, we can tap into this vacant niche in the automotive service and parts market even more effectively. I firmly believe that the show will establish itself as the perfect business platform for the kingdom’s booming automotive industry.”

Automechanika Jeddah will focus on the five product areas Parts & Systems, Accessories & Tuning, Repair & Maintenance, Tyres & Batteries and Service Station & Car Wash. The event will benefit from the international reputation of the Automechanika trade fair brand and from ACE’s extensive knowledge of the Saudi Arabian market. Over 125 exhibitors from some 20 countries are expected to take part in the debut event.

The Messe Frankfurt Group is currently present in the United Arab Emirates with nine trade fairs, which are organised by its Dubai-based subsidiary Messe Frankfurt Middle East GmbH. As well as Automechanika Dubai – the largest trade fair for the automotive aftermarket in the Middle East and Africa region – its portfolio includes Beautyworld Middle East, Hardware + Tools Middle East, Intersec, Light Middle East, Materials Handling Middle East, Paperworld Middle East, Playworld Middle East and Leatherworld Middle East. In addition, Messe Frankfurt Middle East GmbH organises a series of conferences and seminars, including the Global Network of Emergency Medicine, the Pediatric Orthopaedic Surgery Conference, the Worker Health Protection Conference and the GCC Car Modifications Conference.

Further information on Messe Frankfurt Middle East GmbH:


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